{"id":1521,"date":"2022-03-23T08:42:38","date_gmt":"2022-03-23T08:42:38","guid":{"rendered":"https:\/\/wgl-demo.net\/bili\/?p=1521"},"modified":"2024-10-30T17:34:34","modified_gmt":"2024-10-30T20:34:34","slug":"transforming-challenges-into-opportunities","status":"publish","type":"post","link":"https:\/\/forbrands.com.br\/?p=1521","title":{"rendered":"Transformar ideias em possibilidades com o Marketing de Conte\u00fado"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1521\" class=\"elementor elementor-1521\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03a827a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03a827a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ea7ae4\" data-id=\"5ea7ae4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08d1579 elementor-widget elementor-widget-text-editor\" data-id=\"08d1579\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><span>O Marketing de Conteu\u0301do esta\u0301 em constante evolu\u00e7\u00e3o. Atualmente, gerar conteu\u0301do tornou-se praticamente uma obrigac\u0327a\u0303o para empresas que querem ser consideradas relevantes e h\u00e1 diversas possibilidades de gerar conteu\u0301do tanto para grandes ou mesmo para pequenos nego\u0301cios.<\/span><\/div><p>\u00a0<\/p><p style=\"font-weight: 400;\">Mas, a forma de consumir conte\u00fado mudou muito nos \u00faltimos anos, s\u00e3o in\u00fameros cais, plataformas de sites, m\u00eddias sociais, Youtube, blogs e muitos com acesso na palma da m\u00e3o. O meio de produzir tamb\u00e9m passou por grande transforma\u00e7\u00e3o, textos e fotos s\u00e3o apenas alguns dos itens que integra a lista que acrescente-se ainda v\u00eddeos, \u00e1udio em forma de podcast, v\u00eddeo cast, live streaming e muito mais.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-885b90a elementor-widget elementor-widget-spacer\" data-id=\"885b90a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-917b8a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"917b8a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be5bd52\" data-id=\"be5bd52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-528fddf elementor-widget elementor-widget-image\" data-id=\"528fddf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/forbrands.com.br\/wp-content\/uploads\/2022\/03\/blog-i-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"blog-i-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTc0LCJ1cmwiOiJodHRwczpcL1wvZm9yYnJhbmRzLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDNcL2Jsb2ctaS0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"840\" height=\"750\" src=\"https:\/\/forbrands.com.br\/wp-content\/uploads\/2022\/03\/blog-i-1.jpg\" class=\"attachment-full size-full wp-image-974\" alt=\"\" srcset=\"https:\/\/forbrands.com.br\/wp-content\/uploads\/2022\/03\/blog-i-1.jpg 840w, https:\/\/forbrands.com.br\/wp-content\/uploads\/2022\/03\/blog-i-1-300x268.jpg 300w, https:\/\/forbrands.com.br\/wp-content\/uploads\/2022\/03\/blog-i-1-768x686.jpg 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e536ce\" data-id=\"5e536ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b52334a elementor-widget elementor-widget-image\" data-id=\"b52334a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/forbrands.com.br\/wp-content\/uploads\/2022\/03\/blog-i-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"blog-i-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTc1LCJ1cmwiOiJodHRwczpcL1wvZm9yYnJhbmRzLmNvbS5iclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDNcL2Jsb2ctaS0yLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"840\" height=\"750\" src=\"https:\/\/forbrands.com.br\/wp-content\/uploads\/2022\/03\/blog-i-2.jpg\" class=\"attachment-full size-full wp-image-975\" alt=\"\" srcset=\"https:\/\/forbrands.com.br\/wp-content\/uploads\/2022\/03\/blog-i-2.jpg 840w, https:\/\/forbrands.com.br\/wp-content\/uploads\/2022\/03\/blog-i-2-300x268.jpg 300w, https:\/\/forbrands.com.br\/wp-content\/uploads\/2022\/03\/blog-i-2-768x686.jpg 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a6ad50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a6ad50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44e6e72\" data-id=\"44e6e72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb638e2 elementor-widget elementor-widget-spacer\" data-id=\"fb638e2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad59fe8 aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"ad59fe8\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"wgl-double-heading\"><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__title dblh__title-1\">Performance em Marketing<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cd2f8 elementor-widget elementor-widget-text-editor\" data-id=\"f5cd2f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><span lang=\"PT\">O marketing de desempenho pode envolver o uso de v\u00e1rios tipos de canais de marketing e publicidade digital, incluindo, os an\u00fancios gr\u00e1ficos e outros tipos de an\u00fancios. Esses an\u00fancios normalmente incluem um elemento visual com texto e link para uma p\u00e1gina de destino onde os usu\u00e1rios podem se converter em leads ou clientes. Usando plataformas de publicidade online, como o Google Ads, voc\u00ea pode direcionar an\u00fancios para usu\u00e1rios cujos interesses, dados demogr\u00e1ficos ou atividades online correspondam aos de seu p\u00fablico-alvo. <\/span><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d7615 elementor-widget elementor-widget-spacer\" data-id=\"07d7615\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bac924c elementor-widget elementor-widget-text-editor\" data-id=\"bac924c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p>O risco de permanecer em bot\u00e3o foi mais doloroso do que o risco de florescer.<cite>&#8211; BILLI REUSS<\/cite><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f62e5 elementor-widget elementor-widget-spacer\" data-id=\"48f62e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b4cca elementor-widget elementor-widget-text-editor\" data-id=\"44b4cca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">O marketing de conte\u00fado uma subst\u00e2ncia consolida ou partes de exibi\u00e7\u00e3o da subst\u00e2ncia. A cria\u00e7\u00e3o de conte\u00fado, inclui por exemplo, uma entrada de blog ou v\u00eddeo em um site que distribui regularmente conte\u00fado.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O Marketing de Conteu\u0301do esta\u0301 em constante evolu\u00e7\u00e3o. Atualmente, gerar conteu\u0301do tornou-se praticamente uma obrigac\u0327a\u0303o para empresas que querem ser consideradas relevantes e h\u00e1 diversas possibilidades de gerar conteu\u0301do tanto para grandes ou mesmo para pequenos nego\u0301cios. \u00a0 Mas, a forma de consumir conte\u00fado mudou muito nos \u00faltimos anos, s\u00e3o in\u00fameros cais, plataformas de sites, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[24,28,29],"class_list":["post-1521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","tag-digital","tag-tech","tag-technology"],"_links":{"self":[{"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/1521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1521"}],"version-history":[{"count":19,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/1521\/revisions"}],"predecessor-version":[{"id":6609,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/1521\/revisions\/6609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/media\/1155"}],"wp:attachment":[{"href":"https:\/\/forbrands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}