{"id":6567,"date":"2024-10-29T19:17:47","date_gmt":"2024-10-29T22:17:47","guid":{"rendered":"https:\/\/forbrands.com.br\/?p=6567"},"modified":"2025-01-16T15:52:11","modified_gmt":"2025-01-16T18:52:11","slug":"branding-e-a-moda-no-cinema","status":"publish","type":"post","link":"https:\/\/forbrands.com.br\/?p=6567","title":{"rendered":"Branding e a moda no cinema"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6567\" class=\"elementor elementor-6567\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb6268 e-flex e-con-boxed e-con e-parent\" data-id=\"bdb6268\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eecb6cb elementor-widget elementor-widget-html\" data-id=\"eecb6cb\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe src=\"https:\/\/podcasters.spotify.com\/pod\/show\/forbrands\/embed\/episodes\/Branding-e-a-moda-no-cinema-e1g8g3u\/a-a7l1f7a\" height=\"160px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03a827a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03a827a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ea7ae4\" data-id=\"5ea7ae4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08d1579 elementor-widget elementor-widget-text-editor\" data-id=\"08d1579\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"dropcap primary alt\"><span>O<\/span><\/span><\/p><p style=\"font-weight: 400;\">uso de<span>\u00a0<\/span><strong>podcasts<\/strong><span>\u00a0por empresas como ferramenta de comunica\u00e7\u00e3o com o p\u00fablico tem crescido significativamente nos \u00faltimos anos. Eles se tornaram uma maneira eficaz de se conectar de forma mais pessoal e aut\u00eantica com os consumidores. <\/span><\/p><p><span>\u00a0<\/span><\/p><p style=\"font-weight: 400;\">Os podcasts permitem que as empresas falem diretamente com seu p\u00fablico de maneira mais informal e acess\u00edvel. Ao usar o \u00e1udio e imagens, as marcas podem humanizar sua comunica\u00e7\u00e3o, transmitindo valores, vis\u00e3o e miss\u00e3o de forma mais aut\u00eantica. A conex\u00e3o com o p\u00fablico tende a ser mais profunda quando ele ouve ou ver algu\u00e9m real falando sobre um determinado assunto, provocado uma sensa\u00e7\u00e3o de proximidade que \u00e9 valiosa.<\/p><p style=\"font-weight: 400;\">Ao criar um podcast, a empresa tem a oportunidade de construir uma comunidade de ouvintes fi\u00e9is. Esses ouvintes podem ser incentivados a interagir com o conte\u00fado, seja por meio de redes sociais, f\u00f3runs ou coment\u00e1rios, criando um ambiente de troca constante. Isso fortalece o relacionamento da marca com seu p\u00fablico, gerando mais confian\u00e7a e lealdade.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-885b90a elementor-widget elementor-widget-spacer\" data-id=\"885b90a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-917b8a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"917b8a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be5bd52\" data-id=\"be5bd52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-528fddf elementor-widget elementor-widget-image\" data-id=\"528fddf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/forbrands.com.br\/wp-content\/uploads\/2024\/10\/PODCAST-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PODCAST 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzM0MCwidXJsIjoiaHR0cHM6XC9cL2ZvcmJyYW5kcy5jb20uYnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzEwXC9QT0RDQVNULTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"420\" height=\"375\" src=\"https:\/\/forbrands.com.br\/wp-content\/uploads\/2024\/10\/PODCAST-1.jpg\" class=\"attachment-full size-full wp-image-7340\" alt=\"\" srcset=\"https:\/\/forbrands.com.br\/wp-content\/uploads\/2024\/10\/PODCAST-1.jpg 420w, https:\/\/forbrands.com.br\/wp-content\/uploads\/2024\/10\/PODCAST-1-300x268.jpg 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e536ce\" data-id=\"5e536ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b52334a elementor-widget elementor-widget-image\" data-id=\"b52334a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/forbrands.com.br\/wp-content\/uploads\/2024\/10\/PODCAST-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"PODCAST 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzM0NCwidXJsIjoiaHR0cHM6XC9cL2ZvcmJyYW5kcy5jb20uYnJcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzEwXC9QT0RDQVNULTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"420\" height=\"375\" src=\"https:\/\/forbrands.com.br\/wp-content\/uploads\/2024\/10\/PODCAST-2.jpg\" class=\"attachment-full size-full wp-image-7344\" alt=\"\" srcset=\"https:\/\/forbrands.com.br\/wp-content\/uploads\/2024\/10\/PODCAST-2.jpg 420w, https:\/\/forbrands.com.br\/wp-content\/uploads\/2024\/10\/PODCAST-2-300x268.jpg 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a6ad50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a6ad50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44e6e72\" data-id=\"44e6e72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb638e2 elementor-widget elementor-widget-spacer\" data-id=\"fb638e2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad59fe8 aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"ad59fe8\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"wgl-double-heading\"><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__title dblh__title-1\">Inova\u00e7\u00e3o e Diferencia\u00e7\u00e3o<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cd2f8 elementor-widget elementor-widget-text-editor\" data-id=\"f5cd2f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Ao adotar o formato de podcast, uma empresa pode se posicionar como inovadora e antenada nas tend\u00eancias de consumo de conte\u00fado. Especialmente para p\u00fablicos mais jovens, que t\u00eam aderido de forma massiva a plataformas como Spotify, Apple Podcasts e outras, os podcasts podem ser uma forma de a empresa se diferenciar no mercado e se destacar entre concorrentes que ainda utilizam meios tradicionais de comunica\u00e7\u00e3o.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d7615 elementor-widget elementor-widget-spacer\" data-id=\"07d7615\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bac924c elementor-widget elementor-widget-text-editor\" data-id=\"bac924c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><span>Ao criar um podcast, a empresa tem a oportunidade de construir um p\u00fablico altamente fiel e engajado.<\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f62e5 elementor-widget elementor-widget-spacer\" data-id=\"48f62e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b4cca elementor-widget elementor-widget-text-editor\" data-id=\"44b4cca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>O formato de podcast \u00e9 altamente compartilh\u00e1vel. Ouvintes podem recomendar epis\u00f3dios para amigos ou colegas, o que amplia organicamente o alcance da marca. Al\u00e9m disso, os podcasts podem ser facilmente promovidos em outras plataformas, como redes sociais e e-mails, aumentando a visibilidade da empresa.<\/p><p style=\"font-weight: 400;\">Os podcasts oferecem uma excelente oportunidade para as empresas se comunicarem com seu p\u00fablico de uma forma mais pr\u00f3xima, humana e rica em conte\u00fado. Al\u00e9m de engajar e educar, eles permitem que as marcas se posicionem como l\u00edderes de pensamento em suas \u00e1reas e se conectem de forma duradoura com seus consumidores.<\/p><p style=\"font-weight: 400;\">Caso a sua empresa esteja considerando criar um podcast, saiba que a FORBRANDS, pode criar uma jornada de valor ao longo do tempo com um plano exclusivo de podcast para sua marca.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O uso de\u00a0podcasts\u00a0por empresas como ferramenta de comunica\u00e7\u00e3o com o p\u00fablico tem crescido significativamente nos \u00faltimos anos. Eles se tornaram uma maneira eficaz de se conectar de forma mais pessoal e aut\u00eantica com os consumidores. \u00a0 Os podcasts permitem que as empresas falem diretamente com seu p\u00fablico de maneira mais informal e acess\u00edvel. Ao usar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[24,28,29],"class_list":["post-6567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-digital","tag-tech","tag-technology"],"_links":{"self":[{"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/6567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6567"}],"version-history":[{"count":35,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/6567\/revisions"}],"predecessor-version":[{"id":7347,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/posts\/6567\/revisions\/7347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=\/wp\/v2\/media\/6811"}],"wp:attachment":[{"href":"https:\/\/forbrands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forbrands.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}