Job Description
LinkedIn Strategist - Social Media Advertising
Are you passionate about social media advertising and eager to work in a dynamic team focused on growth? If you're excited about building new strategies and helping clients thrive through LinkedIn, we want to hear from you!
We're launching a new and specialized consultancy centered around social media advertising, with a particular focus on LinkedIn for B2B clients. This venture is designed to push the boundaries of social media marketing, and we're looking for a LinkedIn Strategist to join the team and help make this bold vision a reality.
As part of an expanding team, you'll play a key role in shaping the future of social media advertising for mid-market and enterprise clients. We're looking for a strategist with a growth mindset, eager to create impactful, innovative LinkedIn strategies that drive real results.
Key Responsibilities:
Lead Social Media Accounts: Manage and oversee a portfolio of LinkedIn accounts, ensuring high-quality performance and results.
Client Communication: Serve as a key point of contact for clients, providing regular updates, insights, and strategic recommendations.
Collaborate with Partners: Work closely with vendors and operational partners to ensure smooth workflows, optimal performance, and continuous improvement.
Quarterly Strategy Development: Design and implement custom LinkedIn strategies for clients each quarter, tailored to their goals and objectives.
Budget Management: Create, manage, and optimize paid media budgets for LinkedIn campaigns to maximize ROI.
Client Positioning & Value Propositions: Understand each client's unique value and messaging, ensuring strategies are aligned with their brand.
CRM & Lead Routing: Ensure accurate lead routing and CRM updates to track and measure campaign success.
Programmatic Campaigns: Understand and leverage programmatic campaigns for optimal impact and client success.
Cross-Sell & Upsell Opportunities: Build strong client relationships to create opportunities for additional services and referrals.
Advertising Campaign Execution: Write compelling ad copy, develop target audience strategies, and optimize ad performance on LinkedIn.
What You Offer:
Experience: 2+ years in a performance-driven digital marketing agency, with a focus on B2B social media advertising (LinkedIn experience is a plus).
Platform Expertise: Deep knowledge of LinkedIn Ads, including different ad formats like conversation ads, document ads, and CTV.
Analytics & Optimization: Proficiency in tools like Google Analytics, GA4, and Excel to analyze campaign performance and make data-driven decisions.
Paid Media Skills: Strong understanding of paid advertising principles, including keyword research, bid management, and campaign optimization.
Client Success: Proven success working with mid-market or enterprise accounts, delivering measurable results and fostering long-term client relationships.
Problem Solving: A curious, competitive nature with a strong desire to solve problems and improve performance.
Communication: Ability to articulate strategies clearly and tell compelling stories with data.
Organization: Skilled in managing multiple projects simultaneously, with a strong focus on prioritization and productivity.
Success Metrics:
Client Management: Effectively manage 5+ mid-market or enterprise accounts, ensuring growth and satisfaction.
KPI Achievement: Meet department goals such as client growth, goal attainment, and client satisfaction scores.
Cross-Selling: Identify opportunities to offer additional services aligned with client needs.
Relationship Building: Cultivate strong, trust-based client relationships, leading to renewals and long-term partnerships.
Benefits:
Health & Wellness: Comprehensive medical, dental, vision, disability, and life insurance coverage for you and your family.
Mental & Physical Support: Access to mental health services, physical therapy, fertility support, and fitness resources.
Time Off: Unlimited PTO (with a 2-week minimum), company holidays, your birthday off, and paid parental leave.
Financial Wellness: Traditional and Roth 401(k) with a 3% company match.
Bonus Opportunity: Annual bonus based on tenure, increasing over time.
Work Environment:
This is a remote-first role, meaning you can work from anywhere within the U.S. (with potential for global opportunities). You'll primarily collaborate via virtual meetings and platforms like Zoom and Slack. The role offers flexibility to work from home, requiring only reliable internet access and a professional background for meetings.
Additional Information:
We believe in fostering an inclusive and diverse work environment. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We're committed to creating a culture where everyone can thrive.
Employment Type: Full-Time
Salary: $ 52,000.00 116,000.00 Per Year
Job Tags
Full time, Remote work,