Job Description
ABOUT THE ROLE The Social Media Lead is a creative, culturally savvy, and analytically minded individual responsible for leading and shaping Tribeca's presence across social platforms, including but not limited to: Instagram, TikTok, YouTube, LinkedIn, Facebook, and X. Reporting to the Head of Marketing, this role will be integral in activating the Tribeca social accounts into strategic brand channels. Leveraging cultural awareness, creative instincts, platform understanding, and data-backed insights, the Social Media Lead will increase engagement, expand brand relevance, and most importantly, grow Tribeca’s audience.
ABOUT YOU Our ideal candidate believes the strongest brands today are built on social. They operate with both a big-picture and day-to-day mindset, seamlessly managing large-scale campaigns while jumping on timely cultural moments with ease. They’re tapped into the world around them, with a sharp sense of when and how to respond in a way that adds value, not noise. They have a clear perspective on what makes great social content and can articulate it with confidence. They think beyond just making content, they make content that performs — constantly digging into what’s working (and why) across formats and platforms. Naturally curious and quick to adapt, they bring a deep love of film, pop culture, and storytelling to everything they create.
RESPONSIBILITIES - Content Strategy & Voice: Own the overarching content strategy across all social platforms, including but not limited to Instagram, TikTok, LinkedIn, Facebook, X/Twitter, and YouTube, ensuring a consistent and compelling brand voice tailored to each channel.
- Creative Ideation & Experimentation: Lead the development of social-first concepts — balancing brand storytelling with timely, reactive posts that tap into online trends, cultural moments, and film history.
- Content Calendar Management: Maintain and optimize an integrated social calendar that balances evergreen content with timely campaigns tied to brand tentpoles, announcements, and key initiatives.
- Campaign Planning: Lead the development of social campaigns from ideation through execution, ensuring they support key business goals while growing our audience and engagement.
- Content Creation: Lead the creation of original social content — from on-site capture to video production and editing, to developing repeatable content franchises that showcase Tribeca’s distinct brand point of view.
- Visual Identity & Aesthetic: Own and evolve Tribeca’s visual identity across platforms to ensure all social content feels cohesive, premium, and on-brand, in partnership with the Design Lead.
- Trend Monitoring: Stay on the pulse of the latest social trends, platform updates, and competitor content — turning insights into timely content or strategic recommendations.
- Influencer & Creator Marketing: Identify and collaborate with emerging voices, cultural tastemakers, and celebrity talent to extend Tribeca’s reach and relevance with authentic, on-brand content.
- Live Event Coverage: Develop comprehensive social coverage plans for the Festival and key events throughout the year, while attending in-person to capture and share real-time, engaging content.
- Cross-Departmental Collaboration: Partner with internal teams to translate company initiatives — like press coverage, client partnerships, and mentorship programs — into compelling social content that reinforces the brand’s narrative and values.
- People Management: Manage and mentor the Social Media Coordinator by providing guidance and overseeing their day-to-day responsibilities; oversee freelance photographers and social producers during events.
REQUIREMENTS - 5+ years’ experience in social media and content creation/strategy (preferably in-house at an entertainment company or at a creative agency)
- Experience creating visual assets on Premiere, Photoshop, InDesign, Illustrator, Canva, and/or other similar platforms
- Experience with third-party social media publishing, listening, and analytics tools (Sprout Social, Later, etc.)
- Excellent copywriting skills and strong editorial judgment
- Superior organizational skills, focus, and attention to detail
- Effective communicator adept at leveraging collaboration tools (Slack, Asana)
- Ability to work evenings and weekend events, as required
- An affinity for film, entertainment, and live events
SALARY: $90-100K
Location: located at our NYC offices, onsite 3x days a week ABOUT US Tribeca Enterprises is a multi-platform media and entertainment company that owns and operates the Tribeca Festival, Tribeca Studios, and production company m ss ng p eces. With strong roots in independent film, Tribeca is synonymous with creative expression and entertainment. Founded in 2003 by Robert De Niro, Jane Rosenthal, and Craig Hatkoff, Tribeca Enterprises brings artists and audiences together to celebrate storytelling in all its forms, including film, TV, music, audio storytelling, games, and immersive. Tribeca champions diverse voices, discovers award-winning talent, curates innovative experiences, and introduces new ideas through exclusive premieres, exhibitions, conversations, and live performances. In 2019, James Murdoch’s Lupa Systems bought a majority stake in Tribeca Enterprises, bringing together Rosenthal, De Niro, and Murdoch to grow the enterprise.
Tribeca is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, marital status, sex, sexual orientation, ancestry, national origin, genetics, physical or mental disability, age, or veteran status.
Job Tags
Full time, Freelance, Weekend work, Afternoon shift,